New Luna Management applies fundamental financial performance criteria along with eco-efficient characteristics to real estate work-outs. It is a win-win outcome for our lending clients, real estate developers and the broader community. We bring a financial discipline and process to our assessments. Our goal is to help clients asses, value and complete projects with favorable operating margins by adapting them to eco-efficient design and taking advantage of government incentives, and local tax credits. Eco-efficient design can result in improved financial performance while preserving the environment and enhancing the health and wellness of building users, occupants, and the broader community.

New Luna’s team has the experience and resources to facilitate real estate and banking recovery for our clients. We are financial leaders in-tune with real estate macro economic trends and sector performance. We track green architectural advantages and available tax and other governmental incentives. Our Sustain360 tool assesses risks and benefits of high-performance design within a financial performance approach. We also offer creative real estate strategic insights related to highest and best use repositioning. We go deeper than analysis by providing hands-on work-out services, including leading projects to completion, lease-up, and disposition.

New Luna applies a four-phase execution oriented process developed over fifteen years that leverages our cross-functional Integrated Strategic Advisory Team (ISAT). These techniques provide New Luna a unique vantage point for working out distressed real estate assets. Our total solution includes:

  • Assessment and segmentation of distressed portfolios
  • Financial analysis and completion planning
  • Assisting clients with project completion
  • Transition and disposition of assets




Using our proprietary software, Sustain360, the New Luna team can quickly screen multiple distressed projects and workout targets for fundamental quantitative and qualitative success factors, including those often overlooked by traditional analysis tools.

New Luna’s innovative approach goes beyond pure strategy and execution. This customizable tool aides in the assessment, measurement, and tracking of financial, environmental, and community elements. Sustain360 contains a knowledge base of quantitative financial engineering tools and qualitative factors focused on eco-efficiency and community best practices.

We apply Sustain360 throughout project evaluation and development lifecycle, thereby creating an ongoing feedback loop that enhances future due diligence. Our approach helps us identify worthy portfolio projects, including those in need of adaptation and reconsideration. Sustain360 is the first program of its kind used to analyze financial due diligence while segmenting “green” success factors with the greatest financial benefit. With Sustain360 we help our clients do well financially while doing good for their constituents and broader community.



Commercial, high-performance real estate development projects have shown outstanding financial performance. A recent study by the Royal Institution of Chartered Surveyors found that certified green buildings can significantly impact market rents and sale value. A key finding reveals that a certified commercial building will rent for about three percent more per square foot and attain a sales price advantage of sixteen percent, according to the study.

Banks and developers should rethink existing projects for financial performance, eco-advantages, and re-positioning for maximum client success stories. Projects like those listed below might have just as easily languished in workout portfolios without realization of their significant potential market value increase through adaptation to green, eco-efficient design.

Mixed-Use Office, Retail:

Hotel:

For Rent Housing – Apartment:

Office/Retail – Historic Preservation and Adaptive Re-use: